The data itself is hosted with AWS in the cloud, and transferred securely, he says. Given that Garden is a database of your personal relationships, Adell says that data privacy is critical. But this may be what some people want right now as they wean themselves off Facebook. The hard work of actually keeping up will have to be done by you – you can’t just like a few posts and call it day. Garden is well-designed if fairly simple – it’s a contact manager with push notifications.
For example, Tinder bought Humin, Brewster’s team joined RBI, and Cobook sold to FullContact.īut perhaps now people will give new apps that help them maintain their relationships another look. The app also plays in the same space as all those Address Book replacement apps once did, few of which have lasted. Of course, CRM-in-an-app has been done before, but the focus is almost always on business relationships – not personal ones.
When you do catch up with a friend, you can leave notes in the app and write details about your last conversation. With Garden, you set a reminder frequency on your contacts in your phone, and indicate how often you want to keep up with the person in question – weekly, monthly, quarterly, every six months, etc. When he heard from others who had also built their own spreadsheets for a similar purpose, he thought it may make sense to offer the solution as an app instead. He found it helped him better keep up with both his business contacts and his personal relationships. Garden initially grew out of Adell’s own efforts in better tending to his relationships which took the form of a big spreadsheet where he wrote down when he last caught up with someone. “Just like you can’t expect the plants in a garden to stay healthy without regularly watering them, you shouldn’t expect your relationships to thrive without putting in the time.” “Maintaining a real personal or business relationship that adds value and meaning to your life takes regular and substantive effort,” Adell explains. He also believes that social media has tricked users into thinking they have stronger relationships with others than they really do – that “liking” a post is some sort of meaningful experience, for example, when it’s actually not. Years went by and life never got any easier,” Adell admits. “I got so busy running my last startup that I neglected some of my closest personal relationships with the assumption that we’d connect when life calmed down.
“I built Garden because I lost a friend,” he says. And that distracted Adell from maintaining his other relationships. The business had taken a lot of work, as many startups do. The app was created by Zander Adell, previously the CEO of the package delivery startup Doorman, which shut down last fall. Doorman had tried to solve the problem with last mile delivery by allowing people to schedule when their online orders were actually delivered.
A new app called Garden, officially launching today, wants to offer people a more private and personal way to keep up with those who are important to them. But its inattention to user data protection is leading some people looking for an out.
#Garden tracker app professional#
Facebook has become the de facto way people today keep up with their friends and family and, at times, their wider network of professional acquaintances and colleagues.
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